You have to choose who your product or service is for. You can’t focus on the masses. You’re going to lose if you try that. There are only a few people that can have that mass audience. But the reality is a lot of times you don’t really want that, if you start to think about it. The mass has to follow everybody’s opinion and they have to continue to change and move with both the people getting into the market, but also those who’ve been there for quite a while. When you find your niche audience, when you find the people that really care, you can create something powerful, you can create something that people will keep coming back to and you create a true following.
We have to find the gees
People that will refer people to you, people like them, and you’re going to get the right customer. I don’t know about you, but there’s been plenty of times where we’ve taken on the wrong customer and the people that were not a good fit. It wasn’t that they Azerbaijan Email List were bad or weren’t good, it was that we were a different type of agency than what they neee. of people than what they neee because what we were doing didn’t work. Figure Out Core Audience I’ve gotten better at learning what that is over time and a lot of it comes out of asking different questions, better questions. In order to create something for our audience and something that they really care about.
We were different types
We have to go to the extremes.. And then we nee to stand for something. We can’t just be okay with everything. We have to be only okay with what KHB Directory we want to give to our core audience. How is this done practically? A lot of times, we talk marketing theory and we hear things that sound good, but how do we do it? Well, there’s a simple way to do it and Seth outlines it well in his book, but I’m going to walk through a couple of examples here.