Maybe if we’re doing some paid ads, we can go in here and now for our ad category we’re going to look at these certain things as our KPIs or the key performance indicators to know that our ads are working. Once you have them on this template, I like to color-code them so you can make sure that you break them down when you’re building out your decks or your slides or any of your intelligence tools. You can say, okay, on my website deck I nee to be able to see this. On my SEO, on my off-page SEO dashboard, I nee to be able to see these four metrics.
We can go here and put in something
Look at Your Goals Once you have your KPIs define, it’s important to look at your goals. One of the things that we do, especially when we’re starting in a new year, is like current. What are our current numbers? Let’s say we have 5,000 users per Belgium Email List month and then we have something like 7,000 sessions. rate is at 68% and we’re at 4.2 pages per session. Arbitrary numbers, but let’s say those are the real numbers. We’re looking at our goals. This is what we’re trying to hit. What are we trying to go for.
We can say that our bounce
I like to break this down into the year and then into quarters, and now we have something to benchmark ourselves against. Let’s say current last KHB Directory year, let’s say we have 5,000 visitors. This year, we want a goal, I typically like to shoot somewhere if it’s feasible, depending on the industry, but about a 20% increase, anywhere between 10 to 20% increase. Now, I may be overshooting, and that’s why you begin to track these things and you can get an idea.