In the past, you could do mass produce, mass volume, mass appeal products, push products, push features, and people would buy, because there were limite channels that you could reach them on. This has slowly shifte over the years, and rapidly shifte over the last 10 years, as we’ve gotten more into customer marketing, loyalty marketing, and then today with relevance. We have so many different channels., and so many different ways to reach people, each market, each channel, each business nees its own specific strategy. We can’t just say, “Well, if you’re in this sector, only go after search, or only do PPC,” because we have so many different ways that we can touch people.
Where you can physically see
Oftentimes we are touching them on more than one level. It Takes More Than One Channel We have to understand that it takes more than one Canada Email List channel. A Salesforce article and this was in 2015, so this is even old data, said, “It takes six to eight touches to generate a viable sales lead.” That might even be more today, but I would guarantee that it’s probably about that. I see anywhere from a six to eight, and in some industries it takes a little bit more than that. But before you could understand which channels are the best, you have to know what your goals are.
Then you nee to find a way
So you have to define your KPIs. You nee to know exactly what is a good engagement, what’s a good lead, or maybe a certain touchpoint that really matters to you. to track those. Use Data to Determine Best Channels for You Google Ads makes it very easy KHB Directory by setting up your conversion targets. Anytime you have a pixel or something like that, “I spent this much money, I got this many leads,” it’s very helpful for you to track that. You can do that with emails. “I sent this many emails that translate into this many sales.