One of the most important conditions for maintaining a website’s competitiveness in a dynamic online environment is page loading speed. Read on to learn how to increase it to keep both users and search engines happy.
Running slowly doesn’t pay off
A positive user experience is closely linked to website speed, which is understandable. If your website takes an inordinate amount of time to load, users will leave because they don’t want to waste their time waiting and staring at a spinning circle in the middle of a blank screen.
According to previously published Google data, up to 90%. Therefore, of users will leave a website without any interaction if a page does not load within 5 seconds. This means that even if your pages appear high in the SERP, slowness reduces their performance.
When potential customers have a poor user experience with a website because it is slow, they leave without making a purchase, consuming content, or engaging in any other way. This means that the impact of loading speed is truly far-reaching and has a major impact on Core Web Vitals metrics .
Core Web Vitals: What are they?
Core Web Vitals (CWV) measurements are used by search engines to assess user experience. They help them track:
loading speed,
page response,
visual stability.
CWVs analyze real-world usage data (field data) that SEO marketers and website owners can then use to evaluate the usability of their sites.
Core Web Vitals metrics
Largest Contentful Paint (LCP): Calculates how long it takes for a page to fully load until the largest content element in the visible area is rendered. A good time is considered to be 2.5 seconds.
Cumulative Layout Shift (CLS): This measures the amount of layout changes and movements of individual elements on a website over its entire lifespan.
The lower the resulting number, the better.
Interaction to Next Paint: Measures how quickly a page responds to a click, tap, or keyboard key press during the entire time a user is georgia mobile database on the site. It should be within 200 ms.
Core Web Vitals addresses one of the technical aspects of SEO focused on the overall experience of visiting a website and its pleasant and seamless usability.
The impression of the page
As Google states, assessing the experience with a site, which also includes CWV, does not directly affect the site’s ranking and placement in the SERP. Which could lead you to think that page speed is not actually important. Big mistake! Why? Because search engines try to offer users the best results for their queries, and if your site is slow, does not work on mobile or does not respond well, it will definitely not be among the best.
The impression of a page is created by several factors, including:
Core Web Vitals
As Google states, it ranks websites with the best overall information highest. However, if there are a large number of websites with similar relevance, the experience with the site can significantly affect search visibility.
Although page experience is not buying centers represent decision maker the main focus of your SEO optimization , it is another important element with the potential to improve your website’s visibility in SERPs. Loading speed is important because it affects all three of the Core Web Vitals.
9 steps to optimize website speed
If you are not submitting all scores to CWV, try the following steps to tune your page speed.
1. Minify your coding
Minification means reducing all cpa email list unnecessary elements in your website coding, which helps you optimize your HTML, CSS, or JavaScript. You can do the minification yourself, but tools like HTML Minifier, CSSNano, or Uglify JS will do it for you much faster and with better results.
After minification is complete
Perform a functionality check and display multiple pages from the website.
Check if anything else went wrong Website speed matters during the process.
Once minification is complete, unused encoding can be removed.
2. Get rid of excess code
If you find unused CSS or JavaScript code, get rid of it. Removing even a small amount of unnecessary code will reduce the file size and make your website faster. There are several ways to do this. Therefore, as with minification, it is important to thoroughly inspect.