Have you heard about White Hat and Black Hat SEO? If you are familiar with our blog, you probably already know what SEO strategies are and what their goal is. If not, I would recommend you take a look at it, we have content that you might find interesting! In the meantime, I will refresh your memory.
Let’s remember that SEO seeks to organically and progressively improve the position of a site in Google search results. To achieve this, there are various techniques that will be the focus of this article.
As in any work process, there are both “good” and “bad” actions from an ethical point of view. This is where Black Hat SEO and White Hat SEO groups emerge.
Update (2023): White Hat SEO refers to practices that norway phone number list are ethical and in compliance with search engine guidelines, while Black Hat SEO refers to practices that are unethical and in violation of guidelines. Nowadays, search engines are becoming more sophisticated and favor those who follow White Hat SEO guidelines.
I hope you find this updated information interesting and give you a clearer view of the world of SEO.
Black Hat SEO vs White Hat SEO
Black Hat SEO
Have you ever wondered if you’re cheating Google’s algorithm in some way? Black Hat SEO has a lot to do with that. Whether intentional or not, it’s related to practices or actions that seek to quickly increase positions in search results, but by transgressing the principles and manipulating Google’s algorithm.
These techniques are severely penalized because they are considered unethical.
White Hat SEO
On the other hand, we find White Hat SEO, also known as “the right path” of strategy, as it refers to practices that meet Google’s criteria and improve the position of a website in an ethical manner.
If a website meets the parameters set by Google, it will climb more efficiently in the results. White Hat SEO represents a comprehensive SEO strategy and seeks to improve the user experience by providing valuable content.
What are the main SEO techniques?
In 2023, there are several important techniques to one of the things that many businesses like about consider in order to improve your Google ranking and avoid potential penalties. These techniques fall into two categories: “black hat” practices and “white hat” practices.
Black hat practices are discouraged strategies as they can result in a penalty from Google. On the other hand, white hat practices are recommended actions that can help improve your rankings.
It is important to avoid black hat practices such as keyword stuffing, link buying, and duplicate content generation. These practices can have a negative impact on your website and worsen your position in search results.
On the other hand, white hat practices are actions you can employ to improve your rankings. These include creating relevant, quality content, using keywords appropriately in your meta tags and headers, optimizing your website’s loading speed, and obtaining high-quality links from relevant websites.
In short, it is important to pay attention to “white hat” practices and avoid “black hat” ones if you want to improve your Google rankings in 2023.
3 Unethical Black Hat SEO Techniques to Avoid:
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Cloaking (hidden content)
The hidden content technique involves adding keyword-stuffed text and then hiding it from the user by making it the same color as the website’s background. This practice used to be common in the past, but search engine algorithms managed to identify it and consider it a bad practice.
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Poor Guest Posting Strategy
Guest posting is a popular SEO practice that allows you to reach a whatsapp filter wider audience through content collaboration. However, it is essential to have a solid strategy White Hat and not just participate for the sake of participating. To maintain the quality of your website, make sure you receive original and valuable content from your contributors, verify that the blog you collaborate with has a good domain, and select quality links without errors.
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Content plagiarism
Google values originality and places a high value on sharing your own content. While you can use references, copying content directly from other websites is penalized and can have negative consequences on search results.
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Overuse of keywords
This technique consists of using the keyword excessively throughout the page without considering the consequences. The goal is to improve the positioning of the website, however, for Google this practice negatively affects the user experience, which is crucial for the search engine.
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Buying links
A Link Building strategy can be beneficial to improve the position in search engine results, as it is interpreted as a sign of trust towards a website and its content. However, paying for links or manipulating them in any way can result in penalties.
Current White Hat SEO techniques:
If you want to do things correctly and legitimately, we recommend that you consider the following techniques in your SEO strategy to improve your positioning in the medium and long term.
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Quality content
It is crucial to focus on the user and provide original, relevant and useful content for them. In addition, it is important to ensure consistent and readable writing.
You should avoid copying content from other sites and instead focus on listening to and studying your audience. What are their topics of interest? How do they prefer to be addressed? On which channels are they most active? By responding to these needs, you will be able to deliver valuable content to them.
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Keywords
Research the keywords most searched by your White Hat audience in 2023. Identify the main keyword and some relevant secondary ones. Then, distribute them naturally throughout the content. This is the right strategy for modern SEO.
There are several tools, such as Semrush and Ahrefs, that can help you research keywords and evaluate their performance.
Make sure to follow these updated techniques to achieve effective results in your SEO strategy in 2023.
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Link strategy
An effective and long-term way to improve your SEO is through organic link building from relevant and authoritative sites. This strategy is closely related to creating valuable, trustworthy content.
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Importance of images
Using striking visuals in your content is essential. Additionally, it is important to include alternative text (alt text) so that images can be interpreted by Google effectively. It is also crucial to optimize images for the web, making sure they are lightweight and load quickly, especially on mobile devices.
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Website Optimization
It is essential to take care of all the technical aspects of the website. It is important to improve those elements that need it and implement any missing components to comply with White Hat SEO guidelines. Some examples of key elements are: