A good rating in Google’s algorithm is vital for your online reputation and positioning in the most important search engine in the Western world. At Cebra we explain everything you need to know to avoid being penalized.
What are Google penalties?
As we know, Google strives to provide useful, relevant, and quality content to its users. When a website fails to meet these expectations and the standards set out in the Webmaster Guidelines, it may face penalties.
These penalties can be automatic following a Google algorithm update or they can be applied manually. Improving the performance and optimization of your site will be key to reactivating organic traffic and improving your ranking in search results.
If you want to know more about how an SEO audit can help your Google ranking, read our article!
Google applies two types of penalties that can harm your site
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Manual Penalties:
These are penalties imposed by Google editors penalized by macedonia phone number list Google when they find reasons to penalize your website. They can be the result of spam reports or suspicions that you have used “black hat” SEO tactics. These tactics are those that seek to deceive or manipulate search results through techniques such as keyword spam, hidden texts, or content plagiarism.
One advantage of these penalties is that you receive a notice in Google Search Console informing you of the penalty and its reasons. However, the disadvantage is that in order to lift the penalty, you must convince the publisher to do so when you request a reconsideration of the case.
If you are interested in increasing your traffic, you may be wondering: What is the use of Google Search Console?
2.- Penalties by algorithm:
Algorithmic penalties, imposed automatically by improve your marketing campaigns Google, are a common phenomenon when changes occur in its algorithm. However, these penalties often come as a surprise to website owners, as they usually receive no prior notice of the reasons for the penalty.
One of the latest updates to Google’s algorithm is mobile indexing. Due to the increase in traffic from mobile devices, it is critical for websites to optimize their experience on these devices. Another important change is the introduction of MUM (“Multitask Unified Model”), an artificial intelligence addition to Google’s algorithm. MUM aims to revolutionize the field of SEO by providing comprehensive answers to users’ information needs, using contextual information from multiple sources.
In addition to mobile-friendliness, Google has also introduced Core Web Vitals to measure overall page experience. These include LCP (Largest Contentful Paint) to measure how quickly a site’s content loads, FID (First Input Delay) to measure how quickly the user’s first action on the page loads, and CLS (Cumulative Layout Shift) to measure the visual stability of the page.
Google algorithmic penalties are important to consider in order to adjust a website’s SEO strategy to meet the algorithm’s updated standards.
Main symptoms of Google penalties and how to detect them
When it comes to Google algorithmic penalties, the reasons are often not explicit, and many sites don’t even realize they’re experiencing this. However, there are some key symptoms to look out for:
- Decrease in organic traffic from Google: If you suddenly notice a significant drop in visits and organic traffic to your website, it is a clear indication that it has been penalized. Don’t forget to check your traffic regularly!
- Loss of visibility for keywords: You may notice that some or all of your keywords have lost positions in search results.
- Disappearance of some pages in search results: If you notice that some of your pages no longer appear in search results, this can directly affect your site’s ranking.
- Domain deindexing in search engines: This occurs whatsapp filter when your site does not appear in search results for specific searches.
These are just a few signs that you can use to detect possible penalties. When you notice any of the symptoms mentioned above, it is important to start ruling out possibilities, as it may not be a penalty, but rather a fault with your site.
Tools to detect if a site has been penalized
Here are some very useful tools to check if your site has been penalized, prevent problems, and apply solutions. It is important to note that these are just a penalized by Google few of the many tools available in the digital world.
- Semrush :
This is one of the most comprehensive tools for digital marketing and SEO. It offers a feature that allows you to analyze your site and your keywords, identifying potential problems and providing clues as to whether there are any penalties.
- Mozcast:
Mozcast is like a weather report for Google’s algorithm. While it won’t tell you directly whether your site has been penalized, it will provide you with information about the changes the algorithm has undergone.
Google Search Console: A useful tool for monitoring your website is the Google Search Console . If you notice a sudden drop in traffic, the Google Console can provide you with information about any manual penalties your website has received. It is recommended that you periodically review this tool to ensure your site is performing optimally.