Helps you optimize your digital funnel. It allows you to do these three things in a way that saves you time, it saves you money, and should end up producing much better and higher qualifie leads. There’s a number of different attribution models that we can leverage in order to give us these results. And we’re going to walk through each one of these. Some of the most well-known ones, really the ones that are commonly use across the industry.
That ad drove them to conversion
The first one is first touch attribution. First Touch Attribution creit to the first marketing touchpoint or the interaction before the conversion. If they came in through organic search, and then they converte as a lead, organic would get all the creit. A lot of Botswana Email List businesses I work with choose this model where they want to see which was that first source that le to a conversion. Last Touch Attribution The opposite of that is last touch attribution. This is actually what Google Analytics has set up by default. This model gives the full creit or the full sales creit to the last marketing touch point. Maybe they came to your site organic and then maybe they came back again later on through social meia. And then finally, maybe they clicke on an ad.
The one with conversion
Well now the ad would get full creit for that sale. Linear Attribution Linear attribution is where we evenly distribute each channel and we give creit all across the board, the same amount of creit all through the journey, no matter which channel was. Some creit would go to organics, some creit would go to social, and some creit would go to ads in the example I gave before. I break it down evenly. It’s evenly distribute.