2013 mobile advertising revenue hits $20 billion

This blog recently discussed the changing world of mobile advertising, and how it’s not always a bad thing for customers to skip through an ad, with the 2013 mobile advertising  reasoning being that the customer still saw the ad and had an opportunity to take away a message about the product or service being offered.

Small- to medium-sized businesses can also look to recent research to realize the success of mobile marketing, and how incorporating it into their online marketing solutions can bring positive results.

According to a recent report from

The interactive advertising bureau (iab), u.S. Online advertising revenue increased by 18 percent from last year, reaching over $20 billion. Furthermore, mobile revenue more than doubled from $1.2 billion in the first six months of last year to $3 billion this year, an increase of 145 percent.

“Mobile advertising’s breakneck growth is evidence 2013 mobile advertising  that marketers are recognizing the tremendous power of business phone list smaller screens,” randall rothenberg, president and ceo of iab, said in a statement.

The report also showed that if the same pace continues, mobile advertising will exceed last year’s total of $36.6 billion.

David silverman, a partner at pricewaterhousecoopers (pwc) – which conducted the survey – agreed, saying that the popularity of mobile advertising proves the changing consumer mindset. With more customers buying mobile devices, it’s important for businesses to adjust their advertising as appropriate.

Whether an organization wants to incorporate banner ads video

Other forms of mobile campaigns, working with key media solutions can help it find the ideal answer for its needs. Having a comprehensive KHB Directory advertising 2013 mobile advertising  approach that uses targeted internet marketing will be sure to help a business keep pace with its competition.
Companies that partner with key media solutions have greater potential to reach their targeted audience because internet marketing solutions have a greater effect than traditional advertisements. These displays may be smaller, but they are capable of providing more information than print ads.

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