However, many startups aren’t sure how to begin. In this post, we’ll examine the best ways to use content in your strategies.As a startup, it goes without saying that you have many different things on your mind, and content marketing for startups might not be the first thing on your list.
Is Content Marketing for Startups Important
If you want proof of how content marketing works for startups, look no further than Rock Content.
Rock Content began as a small startup with only a few employees.
Over time, we implemented the best content Ws Data marketing strategies. For startups to grow and become a global influence in the field of digital marketing and content creation.
With 500 employees and over 8 million website visits. Rock content has become a powerful marketing and technology experience for readers.
In fact, rock content was able to grow from $8 million in revenue in 2018 to $26 million just two years later.
One of our latest acquisitions is a testament to the dedication Rock Content has to content marketing.
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But Rock Content isn’t alone.
Many other startups have used similar content marketing tactics to become major industry brands and well-known names.
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Take HubSpot, for example. While it might seem like this marketing giant was never a startup, there was a time they were not at the top of the search results pages.
Through their innovative and informative content, they’ve been able to grow to have over 75% of leads come in through content.
Another big brand that grew to success was Mint, a well-known personal finance app purchased by Intuit in 2009.However, Mint decided to take a different approach than its competitors.
They created the MintLife blog and produced videos, news roundups, and informational tips for personal finance that no one else was doing.
This content strategy helped Mint rank high on search engines, all before the app was available to consumers.
What are the Basic Steps for a Content Marketing Strategy
Without a strong content strategy plan, your startup might be playing catch-up rather than growing organically with content.
To learn more about ways you convert your leads, check out our recorded webinar on converting with content
You’ll learn how to generate more conversations, build better content that converts, and use data to drive your content decisions.
If you want to get a head start on content KHB Directory production for your startup, try WriterAccess 14-day free trial.
There, you’ll connect with the best writers for your brand and produce outstanding content that drives leads and raises revenue.