If your small business has been hesitant to embrace mobile marketing, the results of a new analysis may make you reconsider.
According to a study by it research group gartner, spending on mobile advertising will be close to$42 billion by 2017.
While this amount is significantly less than the $196 and $110 billion. Currently spent on television and print advertising, respectively, it’s larger. Than radio. Ad spending for radio totaled $32 billion, and gartner estimates. That this category will Mobile ad spending decline in popularity in the coming years.
“From 2015 to 2017, growth will be fueled by improved market conditions, such. As provider consolidation, measurement standardization and new targeting. Technologies, along with a sustained interest in the mobile medium. From advertisers,” stephanie baghdassarian, research director at gartner, said in a press release.
For 2014 the research group estimates that spending
Advertising will hit $18 billion, a 37 percent increase over the $13 billion spent in 2013.
In terms of the types of ads that will experience the most growth, online video tops the list. This is mainly driven by the increase in tablet ownership. As for what will generate the most revenue, gartner predicts the display category will have telephonelists.biz success. The shift from desktop to mobile and in-app display will attract users who are more inclined to be on a smartphone or tablet instead of a computer.
With the rapid growth of mobile advertising, it’s imperative that small business incorporate this medium into their marketing strategies. To compete Mobile ad spending successfully in this sphere, consider partnering with keymedia solutions.
Over the past few years, marketers have been moving away from large, distracting online ads, favoring native advertisements that blend in with the web pages that they are browsing. A new study suggests, however, that consumers may actually prefer to be bombarded with full-screen takeovers.
Digital advertising firm undertone surveyed more
Internet users on their opinions about web content. The results of the poll indicated that consumers were more likely to remember a brand KHB Directory that. Mobile ad spending had bigger and more interruptive ads, rather than a competitor that opted for more subtle content. Surprisingly, these full-screen takeovers also received likability scores that were significantly higher than standard online displays.