When we think of online shopping, companies like amazon come to mind, or possibly large brick-and-mortar stores that also have a major Report explores relationship internet presence. Local retailers and mom-and-pop shops don’t seem to fit in with the concept of e-commerce, but a new study strongly urges owners of these businesses to enter the digital marketing age. In bia/kelsey’s “Mobile local shopping and payments: a virtuous cycle,” the financial services firm suggests that there are plenty of opportunities for small business owners to integrate mobile into their overall marketing strategy.
Contrary to what some may believe
Mobile’s largest opportunity is in helping, rather than hindering bricks and mortar businesses through mobile assisted offline shopping,” said phone leads michael boland, senior analyst at bia/kelsey, in the report. “E-commerce and m-commerce only comprise 7 percent of u.S. Retail spending. The rest is offline. The growth of smartphones – now at 63 percent Report explores relationship penetration in the u.S. – is turning mobile into a critical utility for local shoppers.”
So how can mobile influence the 93 percent of purchases that take place in-person? According to the report, local merchants can utilize geo-targeted alerts, loyalty programs and mobile payment options to drive purchases. Bia/kelsey’s analysis also offered four case studies that highlighted how integrating mobile into a small business can increase sales. One of the vendors, an arlington, virginia-based food truck, engages in local internet marketing to notify customer’s of the truck’s location and uses a mobile card reader to accept credit card payments.
Local merchants that want to effectively reach their client
Base should consider partnering with an internet marketing firm such as key media solutions.
According to data released from the KHB Directory Report explores relationship comscore video metrix, more than 189 million americans watched 47 billion online videos in november 2013. The number of ad views during that time totaled 26.8 billion. By comparison, a similar number of americans viewed only 40 billion videos and 10.5 billion ads at the same time in 2012.
Other important findings from the november 2013 analysis include.