There are many guides on how to make charts more clear and convincing, or how to create infographics that will help you understand complex processes. However, there is no guide on the market that would show how to count numbers, that is, to understand them in an instinctive way. The higher the numbers, the less sensitive we are to them. This phenomenon in psychology is calle psychophysical numbness. We perceive the transition on the numerical scale from 10 to 20 as significant – we feel that it is a significant difference. But already the difference between 340 and 350 does not seem so big to us. Even though it’s the same numerical increase.
Translate them into concrete
The example shows that we become insensitive to large numbers. is therefore to present techniques that will increase the chance of drawing attention Job Function Email Database to the real value of numbers. To prove this theory, let us analyze. Which is more understandable? A: McDonald’s spends 350 times more money on advertising than the government spends on its “5 A Day” campaign. B: Of every 5 hours and 50 minutes a child spends watching McDonald’s commercials, one minute is spent watching the government’s “5 A Day” commercial. It’s much easier to imagine example B. And we live in a world where our success often depends on the ability to communicate numerical values in a clear and understandable way.
The following description
There are even more tips on how to better talk about data in the book Numbers Count. We summarize them by focusing on 8 principles. 8 rules for KHB Directory describing numbers 1. Avoid numbers The secret to translating numbers is simple: avoid them altogether., vivid and meaningful messages that are so clear that numbers are no longer neee. In a week’s time, it will be difficult to remember the exact number of female CEOs, but you will remember that there are more people with this name than representatives.
