Luxury brands reconsider aversion to digital marketing

For years, many luxury brands have said that the appeal of their goods went beyond simply owning the item. The experience of having access to an exclusive product, finding it and. Receiving personalized…

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College websites migrating to mobile

College media outlets around the country are noticing that an increasing percentage of their web traffic is coming from smartphones and mobile devices. According to the news website of the poynter institute –…

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Airline spreads Christmas cheer with elaborate marketing video

On monday, canadian airline westjet released a christmas-themed video that quickly went viral. Some observers referred to it as a sweet gesture, while others saw it as a public relations stunt. Either way,…

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Mobile technology fuels advertising growth

Advertising spending is set to experience significant growth in the next decade, according to zenithoptimedia’s latest “Advertising expenditures forecasts” report. The advertising services company says that global ad spending will rise from its…

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screen phenomenon a part of your marketing strategy

Even if you didn’t have a name for it, you’ve probably engaged in the second screen phenomenon – actively using your mobile device or screen phenomenon a  computer while watching television. It’s likely…

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Revamping your website in 2014 Don’t forget mobile

A common new year’s resolution for many small business owners is creating a new and improved website. There are many things to consider Revamping your website  when doing a website. Overhaul – seo,…

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Is your advertising strategy optimized for mobile

To reach your target audience, you need to know their internet use habits. Are your potential customers people who prefer to use a desktop Is your advertising strategy  computer? Or are they always…

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What to look for in a digital marketing consultant

The digital age has given businesses an increasing number of ways to reach new customers. Despite the rapid change in technology and What to look for opportunities, marketing’s basic principles and ends –…

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Business to invest in a mobile app

Today, there seems to be a mobile application for everything imaginable. While you may only be thinking about how apps have changed Business to invest  gaming or online communication, engaging in the mobile…

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Why it’s not yet time to say goodbye to email marketing

In the digital marketing world, we’re constantly thinking about what’s the next big thing? What is the new, most effective way to reach our targeted Why it’s not yet audience? Although business owners…

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