Looking for a new mobile marketing target

Small business owners know that mobile needs to be included in their marketing strategy, but the question is how to do it effectively. Although mobile device usage is increasing among almost all population…

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Getting your targeted audience to click on your banner ads

For the most part, online banner advertising has stood the test of time. Ads have been a part of the web since you were using netscape navigator. The only difference now is that…

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Spending for location based mobile ads to exceed $10B by 2017

Location-based advertising is growing in popularity because marketers can easily target the ever-expanding population of smartphone users.According to a new report from bia/kelsey, this form of marketing. Is set to grow even further…

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Mobile ad spending to hit $18B in 2014 $42B by 2017

If your small business has been hesitant to embrace mobile marketing, the results of a new analysis may make you reconsider. According to a study by it research group gartner, spending on mobile…

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Making online video work for your small business

Video watching is an important part of an internet user’s experience, whether it be on mobile devices or on a desktop computer. Small businesses have the opportunity to attract this growing population of…

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Still clinging to these web design don’ts

hard look at your website. A poorly designed or outdated website. Can quickly cause a would-be customer to close the window and take her. Business to a competitor who is more hip with…

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How major news organizations do business

Sitting down to watch a 30-minute national news broadcast seems like an activity from another era. With the increased use of mobile How major news  devices, an increasing number of individuals are getting…

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Super Bowl Sunday really Mobile Sunday

Who will be the victor on sunday’s big game? The broncos? Seahawks? The television advertisers? According to a new harris interactive survey, your Super Bowl Sunday mobile device may be getting the most…

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Tablet shipments slowing down What does that mean for marketers

An increasing number of people have all but abandoned their desktop computers in favor of tablets. Users can engage in all of their favorite activities like checking email, browsing social media sites and…

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Time to say goodbye to display advertising

As the habits of internet users rapidly evolve, the methods that advertisers utilize to reach them must change as well. Some marketers say new concepts like native advertising. Should be considered in place…

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Mobile data consumption reaching unprecedented levels

Do you remember that time between 2007 and 2010 when you purchased your first smartphone? One of your most pressing concerns was probably figuring out how much data you needed on your monthly…

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Is your content contagious

The word “Contagious” often conjures images of sickness and other problems that you don’t want to be around, but in the world of digital marketing, “Contagious” is definitely a positive adjective to describe…

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